Cardiff's oldest independent jewellery store.

Jonathan-David Jewellers is a family run business, with stores in Cardiff city centre and Roath.  Their website is another shop window where they showcase their range expose exceptional pieces to the public.  Its also a platform for them to publish their thoughts and advice about their products, their expertise and their trade.

Together with Yoke Creative who provided the client with video and photography, we crafted and built an online platform for the jeweller.

Substantial content management

Our principal goal was to give the client full control over all page content.  We achieved this by developing and updating our content management system, to provide us with greater flexibility.  This meant the CMS could be applied in different ways to different sections of the website, making it more versatile than ever before.

Jonathan-David Jewellers' Homepage features a rotating banner; an introductory paragraph; sign-posting to 5 different interior section; watch repair services and video thumbnails.  The website's front-end is designed to suit the content that is being presented (it's not from any sort of generic template).  Their bespoke content management system allows them control over all images and text, featured anywhere within their site's design.

A retail site that doesn't retail?

Our client's customers prefer to view jewellery in person, to understand the feel and weight for instance.  Instead of using shopping basket systems on product pages, the website invites visitors to submit enquiries and contact the store to arrange viewings.

Product information is still stored in the site's admin software, as it would be on a typical retail website.  It is still the most sensible approach for capturing and managing the range of product details, imagery and videos.  This configuration where products are presented like any retail website, provides JDJ with the best of both worlds without the burdens that come with distance selling very expensive and precious items.

Jonathan-David Jewellers

33 St Mary Street,
Cardiff,
CF10 1AB.

Telephone +44 (0)29 2022 6875


19 Wellfield Road,
Cardiff,
CF24 3NZ.

Telephone +44 (0)29 2049 4852