Early site development
From the beginning, the bicycle retail website posed a challenge, due to the sheer volume and variety of products on offer. The stock system and shopping engine posed a number of new challenges, compared to other retail websites we had developed.
The appeal of cycling extends from everyday public consumers, to professional cyclists with specific requirements for bike hardware and expertise. This allowed a good deal of creativity to be applied, in the design and overall aesthetic of the site.
Bicycles and bicycle accessories can be intricate contraptions. To convey the details of cycling hardware, our stock system software needed upgrades. Originally designed to cater for clothing, it became clear that a bike's product attributes occupied a much broader spectrum.
Accessories like baskets, would be catalogued alongside sophisticed road bikes and bicycle frames. So began the process of beefing-up the stock system and products database. This would allow the client to display the full range of product details.