Our client's customers prefer to view jewellery in person, to understand the feel and weight for instance. Instead of using shopping basket systems on product pages, the website invites visitors to submit enquiries and contact the store to arrange viewings.
Product information is still stored in the site's admin software, as it would be on a typical retail website. It is still the most sensible approach for capturing and managing the range of product details, imagery and videos. This configuration where products are presented like any retail website, provides JDJ with the best of both worlds without the burdens that come with distance selling very expensive and precious items.