We were excited to create the brand and online platforms for CTOP, inventing identity, developing branding, mascots and advertising. Website design required a completely bespoke content management and business system. The resulting platform caters for the business, their suppliers and thier customers.
Supporting the growth plans from day-1, was part of our brief. The platform comprises everything the business needs for on-boarding suppliers and serving customers.
We developed the business system for managing suppliers and prices. We built the order capture for customers to book their fuel delivery. A vibrant front-end was designed to present propositions and advice for visitors. The bedrock of the platform is a ‘sales engine’ that tracks supplier-data, prices and business rules in order to coordinate notifications to the business and customers.