Web design & photography for property development

THE CLIENT: Cardiff Apartments
47 - 53 Cathedral Road
Cardiff
CF11 9HD

Cardiff Apartments is based in South Wales and comprises several luxury properties, located within comfortable walking distance of Cardiff City centre. Apartments at these properties are available to rent, and are furnished and maintained to the highest standards.

THE BRIEF: Create a website to market the company's serviced apartments and invite clients to book accommodation.

The project required both interior and exterior photography, to show visitors the high standard of furnishings, the location, and the striking apartment buildings themselves.

The website had to provide information about Cardiff City itself; directions for clients to use in order to travel to the apartments, and an enquiry system.

OUR APPROACH: Users of the website would have visited various other sites for luxury serviced accomodation. These visitors were likely to be busy professionals, prone to using the web for facilitating business solutions, who needed to find solutions to their needs with ease.

This site had to exude a style that complimented the apartments themselves, and present those apartments to the visitor in an attractive way. The Cardiff Apartments website had to shine, and do its job efficiently.

To set the tone, the website used a confident and straightforward look. Sharp touches of blue and purple are used to accent greys and desaturated greens, raising the notion of a vibrant, cosmopolitan style, set against a cool backdrop.

DEVELOPMENT: Using an easy to follow navigation menu, the site links just six main pages, with the focus on apartment details, and getting around Cardiff city centre. Contact and Enquiry pages were implemented, along with Terms & Conditions; the Location and Apartment-Images sections however, were the most demanding.

Clear and concise links take visitors to photos of the apartments. Convenience is key here, and s visitor's curiosity must be satisfied with brief, informative content, that is easy to locate.

Cardiff Apartments' Location section uses an area-visualisation concept, that we have developed for clients that want a sophisticated solution to maps and guides for their business. Using this service our guides accurately depict a location in 3D, to 1:1 scale.

The resulting site enables our client to project the right image to their market, with the confidence that their website reflects their own high professional standards.

Cardiff Apartments
[Archive] cardiff-apartments.com