Big Fish Building Consultancy Limited provides professional services to commercial landlords, banks and the construction industry. Candidates for the best typeface to convey the professionalism and character of a company like that were narrowed down to the two below. Some fine-tuning of Montserrat (left,) to create a mono-spaced look, produced the logotype.
It was the client's family name that inspired the choice of logo emblem: a silhouette of a pike. Early drafts produced this angular design (below), inspired by the shadows cast by the geometries of high-rise and industrial buildings.
The winning draft was this rendition of a pike that really means business. Softening the look was quite a challenge, its mouth and eyes leave no doubt that this predator should be taken seriously. The resulting emblem depicts an agile creature that hopefully, doesn't scare its audience (too much).
Bright colour and the logo's characteristic flowing forms combine to create the business cards and stationery. The pike makes for a striking emblem and a bold colour-scheme sets the best aesthetic tone for that formidable-looking pose.
This site was a joy to design and build, with so much variety among the content and details being presented. A rich palette pitched towards blue-green, reflected the aquatic tone set by the company name. This variety of colour helped categorise and separate content with different roles.
Starting a new business is a bold move at the best of times, and Big Fish Building Consultancy Limited trusted us to deliver a brand & identity that will help them navigate the turbulent world of commercial property consultancy.
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Design consultancy debrief, last updated 25 May 2021.