The branding and digital projects for wellness and beauty company Simply Wellness Cardiff began with a crisp, neat logo design for Simply Bare. Founded by Leah Blanc in 2017, Simply Bare grew to become a city sanctuary for premium pampering.
Having worked with other independent businesses and brands in Cardiff, we understood Leah's goals. We established a clean and elegant aesthetic for the original brand, which would later evolve to become Simply Wellness Cardiff.
In 2021 the boutique underwent a re-brand and a relocation to the Georgian terraces of Windsor Place. The re-brand and change of business name reflected plans to expand treatments and provide spa services.
The revamped logo emphasises the word 'wellness' and retains the clean aesthetic of the original, unfussy and confident emblem.
We felt it vital to show a diverse cross-section of society in the images and portraits used. Wellness and beauty therapies help so many people feel energised and rejuvenated, and SimpleWellnessCardiff.co.uk had to radiate positivity. Visitors had to feel good by just looking at the page.
Providing such a personal service as spa treatments requires care, tact and attention to customers' feelings and mood. Appreciation of the professionalism and quality of service provided by Leah and her staff shows in their testimonials.
Being awarded Trip Advisor Certificate of Excellence 2018 & 2019 and Trip Advisor Traveller's Choice Award 2020 is proof of stellar customer service.
Using a bespoke CMS, the staff can highlight testimonials to make the best ones stand out. This additional control over 'social proof' is another example of how our brochure websites benefit from our bespoke approach.
Design consultancy debrief, last updated 21 May 2021.